Despite the fact that effective Customer Relationship Management (CRM) plays a critical role in company growth and stability, studies show that almost half of CRM implementations fail.

What exactly is CRM, and why is there such a low success rate? With close to a hundred CRM vendors on the market, and almost as many definitions, there’s really no quick answer. If you set out to research CRM, you’ll probably come across numerous Top 10 lists with recommendations, strategies, and common pitfalls. Most of these will essentially advise you to take the time to first learn CRM methodologies before you start implementing a CRM solution.

At CRMG, you’ll find that we’ve done the hard part for you. We have taken the time to investigate and understand what helps CRM succeed and what causes it to fail. We’ve found that when it comes to CRM, there is no one-size-fits-all solution; your CRM implementation needs to be as unique as your business.

We have a very simple approach. We believe that you are in business to conduct your business, not learn all about CRM.

How we deploy CRM has nothing to do with the many definitions of CRM or the explanation of the theories or the top 10 lists. To us, CRM is all about what you want to accomplish with it. Instead of trying to adapt business to software, let’s adapt software to business, your business.

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